Digital Marketing Professional Program Beginner Module

This module is designed for students with little or no background in digital marketing. It focuses on building strong foundations, practical skills, and confidence in real-world business applications.

Benefits of the Beginner Level:

Gives students the fundamental tools needed to work in small businesses or freelance.

Builds confidence through real examples, exercises, and hands-on practice.

Helps learners understand the digital marketing ecosystem so they can specialize later (ads, content, analytics, automation).

Every topic includes real business use-cases so students can immediately apply what they learn.

1. Introduction to Digital Marketing (3 hours)

   How Digital Marketing Works in the Real World

   Overview of the digital marketing ecosystem, channels, funnels, and customer behavior. Students learn how businesses attract, convert, and retain customers online.
   Real-world value: Students understand how companies plan online presence and where digital marketers fit in the job market.

2. Branding Basics for Small Businesses (3 hours)

   Building a Brand That People Remember

   Foundations of branding—tone, mission, audience, and messaging.
   Real-world value: Students learn how to build or improve branding for real clients or their own business.

3. Social Media Fundamentals (Facebook, Instagram, TikTok) (6 hours)

   Creating Content That Works Across Platforms

   Personal vs. business profiles, posting strategies, visuals, frequency, and content planning.
   Real-world value: Students learn how to plan a content month for real businesses.

4. Content Creation & Copywriting Basics (6 hours)

   Writing Messages That Convert

   Copywriting for ads, posts, reels, and websites.
   Real-world value: Students can create content that drives engagement and improves business sales.

5. Canva for Marketing (6 hours)

   Professional Graphics Without a Designer
   Designing social posts, ads, stories, flyers, and basic brand guidelines.
   Real-world value: Students can produce ready-to-publish marketing materials.

6. Website Basics & Landing Pages (6 hours)

   How Websites Convert Visitors Into Customers

   UX/UI basics, CTAs, forms, page structure, and intro to no-code tools.
   Real-world value: Students can build or evaluate landing pages for real businesses.

7. Introduction to Meta Ads (Facebook/Instagram) (6 hours)

   Starting Your First Paid Campaign

   Campaign types, audiences, budgets, pixel, and basic optimization.
   Real-world value: Students can launch simple campaigns for themselves or clients.

8. Introduction to Google Ads (Search) (6 hours)

   How Google Helps Businesses Get Customers

   Keywords, bidding, text ads, metrics, and creating effective campaigns.
   Real-world value: Students can run basic Google Search campaigns.

9. Introduction to Analytics (Google Analytics + Meta Insights) (6 hours)

   Understanding What Works and Why

   Reading dashboards, KPIs, funnels, and decision-making based on data.
   Real-world value: Students learn to analyze performance and explain results to clients.

10. Email Marketing & Newsletters (3 hours)

    Owning Your Audience

    Intro to email platforms, building lists, and writing effective newsletters.
    Real-world value: Students can create basic email campaigns that keep customers engaged.

11. Mini-Project Workshop (3 hours)

    Building Your First Client Strategy

    Students create a simple full strategy for a real or fictional business.
    Real-world value: Your first portfolio item.

Final Project:

The game created will be a platformer or maze game with levels, characters, obstacles, and a points counter. This project demonstrates everything learned - stage dynamics, logic, movement, and decision-making. It offers children a clear example of how to program a game they can customize and expand.

Lesson Program

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Digital Marketing Professional Program Beginner Module