Digital Marketing Professional Program

Advanced Module

Designed for students who already understand the basics and want to become full professional marketers who can work in agencies, freelance, or run marketing for companies.

Benefits of the Beginner Level:

Builds deep knowledge required for real professional work.

Students manage real budgets, analyze complex data, and create advanced ads.

Teaches automation, AI tools, advanced analytics and full campaign planning.

Suitable for job-ready preparation or starting a marketing agency

Final Project

Full Professional Portfolio

Your Personal Portfolio for Future Employers
Students build a complete marketing system for a real or fictional business:

• Brand identity

• Social media content plan

• Meta ads campaign

• Google ads campaign

• Email automation

• Landing page concept

• Analytics dashboard

Real-world value:
Graduates leave the program with a fully built marketing portfolio - essential for getting hired or starting freelance work.

Lesson Program

1. Advanced Social Media Strategy (6 hours)

   Social Media as a Business Engine
   Advanced content planning, viral mechanics, retention, multi-channel strategies.
   Real-world value: Students learn how agencies plan 30-60 day marketing campaigns.

2. Advanced Copywriting & Persuasion (6 hours)

   Writing That Sells at Scale
   Psychological triggers, hooks, long-form copy, storytelling frameworks.
   Real-world value: Skills used by high-paid marketers and ad agencies.

3. Meta Ads – Advanced Targeting & Optimization (6 hours)

   From Beginner Campaigns to Pro-Level Ads
   Scaling budgets, retargeting, lookalikes, A/B testing, creative optimization.
   Real-world value: Students can manage full campaigns with high performance.

4. Google Ads – Search + Display + Performance Max (6 hours)

   Running Complex Google Campaigns
   Multi-campaign strategies, conversion tracking, audience layers, bidding.
   Real-world value: Students are ready for real agency-level work.

5. Marketing Automation & CRM Tools (6 hours)

   Automate Your Business Growth
   Automations, lead nurturing, triggers, customer journeys, CRM platforms.
   Real-world value: Students can build powerful automated funnels for businesses.

6. SEO Foundations + Local SEO (6 hours)

   Getting Free Traffic from Google
   Keyword research, on-page SEO, local SEO, structured pages.
   Real-world value: Students can optimize websites and rank local businesses.

7. Analytics Deep Dive (GA4, Heatmaps, Tracking) (6 hours)

   Turning Data Into Business Decisions
   GA4 events, funnels, UTM tracking, Hotjar/Clarity heatmaps.
   Real-world value: Students become data-driven marketers.

8. Creative Production for Ads (6 hours)

   Building High-Performance Creatives: Video editing basics, creative frameworks, ad-level storytelling.
   Real-world value: Students can produce ads that convert.

9. Marketing Strategy Masterclass (6 hours)

   Building Complete 360° Campaigns
   Full funnel planning, KPIs, budgets, platforms, timelines.
   Real-world value: Students learn to plan campaigns like a marketing manager.

10. Final Project – Full Professional Portfolio (6 hours)

    Your Personal Portfolio for Future Employers

    Students build a complete marketing system for a real or fictional business

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Digital Marketing Professional Program Advanced Module